Because every good story starts with coffee.



Unlock your coffee experience: try Troffee and see what YourWayCoffee is all about.

Troffee is your own personal barista. Make the perfect espresso, cappuccino or macchiato or choose from various flavors and toppings to create something all of your own. Troffee is the personal coffee blending system that combines high quality ingredients with your personal combination of toppings to create a truly tailor-made beverage.

Troffee smart coffee makers are built from high tech components to bring you precise coffee brewing from an unparalleled delivery system. Troffee is connected to the cloud and is controlled by an app that makes your favorite cup of coffee with just the push of a button. Unique personal profiles save your recipes to use again and again, wherever you are.

We deliver the ultimate coffee experience to our customers. Because we care. Troffee is truly the coffee machine for the modern age!

Our company has its HQ in The Netherlands. We aim to serve the global markets, and both B2B and B2C customer markets.

For more related information, please download Troffee brochure.


Why Troffee?

We are a fresh new technology company with a passion for coffee. We are bringing you the ultimate coffee experience and we're serving it up from the cloud.


Troffee gives all of its users the freedom of choice. No matter where you are, you can tweak your beverage just the way you like it. It’s like having your own personal barista, without having to go to the coffee shop to get your favorite cup of Joe.


We give our employees the freedom to do the right things at the right time, and so we serve the coffee consumers with astonishing high-end coffee makers with great freedom of choice in coffee drinks, both at home and on-the-go. Our partnerships are also essential for our business; therefore we aim to provide them with new profit models.


Freedom of choice also entails a lot of responsibility, and we do our very best to take care of the Earth and of the people. Getting your perfect cup of coffee while making the world a better place seems idyllic? With Troffee, it’s reality.

Ultimate Technology
meeting your needs.


Products and Services Offered

YourWayCoffee at any connected Troffee

Smart coffee makers B2B and B2C

Ingredients for our smart coffee makers

"Share & care" – social interactions

Troffee community

"payMsmart" – pay as you go e-wallet

Internet of Things data

Unique Selling Points

High-end coffee makers with great customization features including flavors

New profit models for distributors

Transparent global organization



Espresso & American brewing method

10' touchscreen & speakers (table top model)

QR Code reader, Bluetooth & NFC connectivity

2 coffee bins & 2 grinders

3 toppings & 5 flavors

iOS, Android & Windows phone apps (coming soon)

Our Team


Eddie Feghali

Co-founder, US Operations


Lars Giesenkirchen

Business Partner


Michel Abou Haidar

Co-founder, CTO


Paul Schrijver

Co-founder, CEO


Frank Mooij

Marketing Director


John Bestebroer

Business Development Director


Mihai Movilescu

Communications Manager


Wieke Schrijver

Marketing Executive




Troffee was present at Expo Tech during 18-20 November, Iulius Mall Cluj, 2016.


Internet & Mobile World

Troffee was present at Internet & Mobile World 2016, Romexpo, Bucharest, 5-6 October.



Troffee is present as a part of the Holland StartupDelta Pavillion mission to the US which visits with HRH Prince Constantijn of The Netherlands and his Excellency Mr. Henk Kamp, Minister of Economic Affairs of The Netherlands from 5-8 January 2017, booth #51433 in the Eureka SandsExpo of CES in Las Vegas, Nevada, United States.


OneShow 2017

Troffee will be present at the OneShow exhibition (presented by NaMa) April 17-19, 2017, The Venetian, Las Vegas, Nevada, United States

Our customers can't live without us

1 Alberto Duncan
Definitely best coffee i`ve ever drink. Natural flavors and user friendly. Our employees were delighted in tasting the bits of this brand new technology.
1 Joana Silva
I`m a coffee addict and i`m really hard to please when it comes to it. No matter how particular you may be about your espresso, cappuccino or macchiato, Troffee will deliver your perfect cup every single time.
1 Milton Chapman
Fresh & innovative coffee blending system. Can you imagine saving your recipe to a cloud-based app by which you can replicate your perfect cup from any Troffee machine, anywhere. Quite simply the most tailored coffee experience you will ever have.

We're happy to hear from you


  • We love to hear from you...
  • Write us an email
  • Address
  • Iepensingel 148
  • 8102 XR RAALTE
  • The Netherlands
  • Office phone
  • +31 6 308 92 742