About Troffee

Troffee is the personal coffee blending system that combines high quality ingredients with your personal combination of toppings to create a truly tailor-made beverage. We deliver the ultimate coffee experience to our customers. Because we care.

Our company has its HQ and part of the R&D department in The Netherlands, R&D and final assembly in Romania and top quality parts production facilities for our high-end machines in China. We aim to serve the global markets, both B2B and B2C customers.

Why Troffee

We are a fresh new technology company with a passion for coffee. We are bringing you the ultimate coffee experience and we’re serving it up from the cloud.

Troffee gives all of its users the freedom of choice. No matter where you are, you can tweak your beverage just the way you like it. It’s like having your own personal barista, without having to go to the coffee shop to get your favorite cup of Joe.


We give our employees the freedom to do the right things at the right time, and so we serve the coffee consumers with astonishing high-end coffee makers with great freedom of choice in coffee drinks, both at home and on-the-go. Our partnerships are also essential for our business; therefore we aim to provide them with new profit models.

Freedom of choice also entails a lot of responsibility, and we do our very best to take care of the Earth and of the people. Getting your perfect cup of coffee while making the world a better place seems idyllic? With Troffee, it’s reality.

Our Team


Eddie Feghali

CEO Troffee US, Inc. | CFO Troffee Holding

Lars Giesenkirchen

Business Partner

Michel Abou Haidar


Paul Schrijver

Co-founder, CEO Troffee Netherlands (Europe)

John Bestebroer

Business Development Director

Ken Wong

CEO Troffee Holding


Fresh & innovative coffee blending system. Can you imagine saving your recipe to a cloud-based app by which you can replicate your perfect cup from any Troffee machine, anywhere? Quite simply the most tailored coffee experience you will ever have.

Milton Chapman

I`m a coffee addict and i`m really hard to please when it comes to it. No matter how particular you may be about your espresso, cappuccino or macchiato, Troffee will deliver your perfect cup every single time.

Joana Silva

Definitely best coffee i`ve ever drunk. Natural flavors and user friendly. Our employees were delighted in tasting the bits of this brand new technology.

Alberto Duncan